Hollow international brands we have on what is the point?

Hollow international brands we have on what is the point?

Chinese enterprises to engage the world can not rely on foreign brands, even if it is the world's leading brands, but in the technical and operational level real one-upmanship of the core competitiveness. However, Chinese enterprises overseas mergers and acquisitions, paid a great price, but never did get the core technology, since it is for others to make. Financial crisis, I wonder how many of the international automobile flashing brand waved to us. China's auto industry in the hand before, I am afraid, come to Sato Sato TCL from the Legend of the international experiences and lessons. Before swallowing Lenovo IBM, today there is vacated in the Hummer riding, overseas mergers and acquisitions of Chinese companies, "brand-name complex" lingering. But the "name brand" to the "going out" brought about by China's enterprises, whether and how the "brand effect" do? Sichuan Teng impatient may wish to remain no more take a look at how Lenovo has taken the road. 5 years ago, Lenovo with 1.25 billion U.S. dollars to 500 million U.S. dollars to bear the cost of debt, the acquisition of IBM in the PC field of the right to operate, according to the statement, Lenovo's share plus the share of IBM, Lenovo in the international market has been ranked the top three, in one fell swoop a whole generation of people to shorten the distance. Light by IBM, Lenovo, if not only earned 1.25 billion U.S. dollars, but also can be extended to the even if Lenovo is only achieved at the time of IBM's global market share, then the Lenovo might be considered a big winner. It is a pity that, in fact, 1 +1 does not necessarily mean 2,1 +1 is greater than 2, is easier said than done! The end of the year 2008, in the global PC market share, Lenovo ranked Hewlett-Packard, Dell, Acer, the fourth largest. At the same time, barely a few years the financial position of hard-pressed to live in has just been published in the last quarter results, announced a loss of 97 million U.S. dollars. In the global financial crisis, background, Lenovo's worldwide sales are declining. Although the last high-profile comeback of veteran Liu Lenovo claims that simply can not believe that Lenovo has been the failure of internationalization, but the fact is that spent so much of the cost through the acquisition of IBM in the PC field of the right to operate on an international association of non-existent Significance of core technology. People all over the world, especially the staff of IBM, in their subconscious IBM or IBM, not Lenovo, that is to say, even if IBM's PC business in the Lenovo very successful business, it was for others to make. In a sense, on the IBM Lenovo deal, but in the international practice over the course of an international giant of addiction only. Almost the same with the international association of the TCL, earlier had been "rather" torture. Rush in 2004 to buy French Thomson TV business and Alcatel's TCL, completed in one leap in the internationalization, but also took a rewards. Thomson, Alcatel-known European brand names, in fact, without the mess is not a huge loss in 2005, the TCL year 2006 brought a loss of nearly 2 billion yuan astronomical. From the second half of 2006 from, TCL contraction channels, almost all European and American markets closed for a loss of business, before returning to the "going out" prior to the starting point. TCL in the past 20 years created huge profits in this unsuccessful process of the internationalization of depletion, and early in 2007 to wear a hat ST. TCL Fortunately as soon as possible to grasp the nettle and get rid of the burden of the so-called international brands, only to regain the opportunity to revive. TCL International M & A The biggest lesson is not to hire professional consultants, the domestic market environment, some of the so-called "experience" used up by the International, one of which is the "brand effect" excessive superstition. At present, domestic enterprises are now involved in the tide of overseas mergers and acquisitions. In the automotive industry's competitiveness in this global industry, I do not know how many international brands brilliant beckons to us. For the growing Chinese automobile industry, strong among the world's forests, now may be the golden opportunity. There is a popular short Duan: "Our money, etc.,buy milk, drink a bowl and pour a bowl." Chinese enterprises, "not bad money," not that bad of technology and brand it? Should there be such a chance to become a well-known international brands of Chinese enterprises own brand, feel proud and elated to say the least, It also greatly shortened the time for the world? China's auto enterprises out what to buy so many famous international car industry figures, and perhaps is not surprising. This does not, now is the Changfeng, Gillette, Shanghai, Canton Steam desire to buy Volvo, while another bid Beiqi Opel and Saab. In this series of rumors of mergers and acquisitions, the most unexpected winner in Sichuan is unknown in the acquisition of Proton's General Motors Hummer has. In fact, not hearsay, the United States in general and Sichuan Teng two at the same time issued a notice, has entered a formal order of the day. However, the same is the only brand to buy technology rather than purchase, Sichuan Proton Hummer in the market to buy the same 5 years ago compared to Lenovo's acquisition of IBM, a multi-head seems to have a face, there are many first face, and a was a more derogatory there are more than. Is it just because of the well-known Tang Sichuan as Lenovo? Or what other people are hiding something unknown? PricewaterhouseCoopers in charge of automotive transaction services strategy McCarthy's comments laid bare the secret: In general, The acquisition of lower-quality will be used by the acquisition of the company's new technology, to improve their overall quality. This is usually the case is such an important acquisition of power. Acquisition of overseas brands in emerging markets is to enhance the credibility of the key. If the acquisition of Volvo by the Chinese people, then Chinese people need to show the world, it is only a good cat and mouse. Here, McCarthy said that the Volvo, and in my view, did not say that the Hummer? It now appears that as a result of the well-known reasons, the U.S. General to Sichuan in the sale of Proton is the only civilian Hummer brand, not to mention the military Hummer can not be involved in some of the special performance and security technology is the civilian Hummer is also a temporary need to U.S. factory production foundry. Accordingly, in Proton Sichuan Hummer purchased it and Lenovo purchased IBM, as there are the first face has. If the United States will not use technology to block the reasons for confidentiality Hummer, of course, we do not want to see a Chinese private enterprises, no reason to dream of the internationalization of the domestic administrative examination and approval by the blockade. However, can not help but worry that As head of IBM did not have the face to become head of the association have a face, then the Hummer become even the "Han race", what significance does it have? After all, the Chinese enterprises to engage the world, can not rely on foreign brands, even if it is the world's leading brands, but in the technical and operational level real one-upmanship of the core competitiveness. 2009-6-29